Commercial photography

Photographs for the following campaigns: 2007, 2008, 2009.
How do you deal with HIV and aids in old and new relationships? How do people with HIV and people without it interact?

The questions posed by the people on the posters refer to what they are known for, at the same time they put the relational problems people encounter when living with HIV. Both the advertising company TBWA and the photographer Katrijn Van Giel worked free of charge or for reduced (production)costs for this campaign. Sensoa could also count on a lot of goodwill when it came to media space.

Singer Pieter Embrechts and Pianist Thomas De Prins played together for several years in the Latino orchestra EL TATTOO DEL TIGRE. It was there that they discovered their combined love for 50’s, 60’s and 70’s music: swing, soul, crooners, old skool funk, boogaloo, etc.

These experiences and ideas sparked off a project with the 50’s, 60’s and 70’s as an inspiration.

As a musical director (in het Engels betekent dit volgens mij “dirigent”), Thomas De Prins brought together a wonderful orchestra: THE NEW RADIO KINGS. The band exist of exceptionally good musicians who have ---- with Arno, Admiral Freebee, Lady Linn, Gabriël Rios, etc. Too often the names of the musicians remain unknown even though they’re the kings who bring the music to life and despite the fact that you hear them on the radio almost every day. That’s why they chose a name that honours every musician in a way they deserve because those musicians really are RADIO KINGS.

Pieter Embrechts & The New Radio Kings play songs once sung by Frank Sinatra, Doe maar, Röyskopp, Madonna, Ramses Shaffy and even The Foo Fighters. They turned the songs into “little big band” classics.